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Understanding the initial problem is essential to a successful product. Whether the product is a banner advertisement, or an immersive interactive experience, there are a number of questions that will determine the outcome during the early phases of a project.

It was in the mid 1990’s, I was working at a digital design studio, the web was relatively small and I recall in a search for the next cool web thing, I landed on an intriguing landing page. It was terribly designed, (awful in fact) clearly designed by a developer, and had very little information about what it actually was.

Yesterday Apple announced it’s new bigger iPhones. The Xs, Xs Max and the Xr. In a move that continues their trend away from smaller tech, Apple just makes everything bigger.

Here is a story about how I met a reggae guitar legend, took some guitar lessons from him, and then finagled my way to design his reggae album.

A few insights into how clients and agencies can understand each other a little better, so that the process can improve and the end result is that much better.

You have used the word brand. You know what it means. Right?

I recently read an article “Everyone is a designer. Get over it. ” and it got me thinking. The statement is true, but only in part. In the same way these statements are true.

How do I know? Because I was there in the beginning of the digital design era. I grew up on the so called “wave” of innovation-I created the new digital design era and built websites seen by millions of people.

“Yes, so what? So am I.” What I mean when I say “I am a workaholic” is that I am all consumed by my profession of design. My thoughts about my work run 24 hours a day through my head. I even dream solutions to work problems while I sleep. It is hard to separate myself from my work. It oozes from my thoughts all the time.

User interaction experts will tell you that you have to ensure that everything is at the end fingertips of the user. That certain content should be placed in a certain place otherwise the user will never find it. For me, this has always felt like dumbing down interaction rather than elevating it. Don't get me wrong I am all about not reinventing the wheel, but it is important to constantly test and re-test our stayed theories.

“Google considers mobile to be so significant that they are working to dominate nearly all of it’s manifestations.” Android is the world’s largest mobile platform provider, Google is the world’s largest search provider and has the largest mobile app store.