Priddy Books publishes early-learning titles for babies through young children, with a wide catalog spanning formats (board books, wipe-clean, touch & feel, activity kits) and well-known series like Alphaprints and See, Touch, Feel.
Counterspace partnered with Priddy Books to redesign the experience from the ground up—clarifying how parents, gift-buyers, and educators browse a large catalog, discover series, and move from “interest” to “purchase” (via retail partners), while also supporting free printable learning resources.
We designed a calm, editorial UI that lets cover art lead without the site feeling noisy, and built consistent patterns for browsing, series exploration, and book detail pages. Each title page was designed to answer key questions fast (format, age range, ISBN) and route purchase intent cleanly to major retail partners through prominent “Buy” actions, while also keeping readers moving through related titles.
Beyond the catalog, we helped expand the site’s value with “Learn at home” resources and a dedicated downloads archive, supporting repeat visits and at-home learning. The final site includes clear US/UK audience support and an explicit accessibility commitment, giving Priddy Books a scalable publishing platform that supports discovery, credibility, and ongoing content growth.
