In type, the counterspace is the open shape inside a letter. It is what makes the letter readable. We do the same for brands: we clear the space that lets people understand you, trust you and act.
See the 2026 work ↓
Trusted by
Every engagement starts with the same question: what is actually getting in your users’ way?
01
Identity systems, naming, messaging and art direction that hold up for decades. Logos, type, color, photography and voice.
02
UX research, website design and builds, and ongoing care. Sites your team can run and improve without calling us.
03
Image systems, content pipelines, internal tools and dashboards. AI put to work where it saves your team real hours.
1995.
We started with a typography site. Thirty-one years later we design for publishers, institutions, health care and finance, and the type still matters.
We review your site, analytics and brand, then show you the few changes that will matter most. You keep the findings whether or not we work together.
Timeline
1 weeks
You get
Prioritized findings report + 60-min walkthrough
Investment
Fixed fee, quoted upfront