Counterspace is a design-led strategy and product studio run by Brett Yancy Collins. We plug into your team, diagnose what’s broken, and turn complex brands and products into clear, high-performing digital experiences.
With 20+ years of experience, we partner with startups, enterprises, and agencies to design digital experiences that are easier to use, easier to maintain, and easier to measure.
Clarify your positioning, modernize the identity, and align every screen with what the business is really trying to do.
Design flows, interfaces, and systems that feel obvious to users and accountable to your KPIs.
Connect UX, content, and SEO so more of the right people find you—and more of them take action.
We combine human-centered design with AI to make complex ecosystems easier to search, navigate, and manage. From article archives to on-site assistants and internal tools, we design AI features that real users understand and your team can maintain.
From UX frameworks to full design languages, we create systems that keep your interfaces consistent, usable, and on-brand. Every component is built to support real teams, real products, and real users—not just a single launch.
We design digital experiences with growth in mind—from first launch through the next round of funding. Counterspace helps you refine flows, interfaces, and content so you can attract investors, launch with confidence, and keep improving without starting from scratch.
Let’s create AI-enhanced digital experiences that drive revenue, improve user satisfaction, and support long-term growth. We’ll start by diagnosing what’s actually blocking users—and then design a path forward.
We work with established institutions and ambitious ventures that need their digital experience to reflect the real value of what they do.
