Typography Details

Not this

"Type is to be read," she said.

This

“Type is to be read,” she said.

Quotation marks

True quotation marks are curled, like small sixes and nines, and they open and close. Straight marks are a typewriter shortcut that does both jobs with one key.

Not this

It's a classic from the '90s.

This

It’s a classic from the ’90s.

Apostrophes

An apostrophe is a closing single quotation mark, curled like a nine. That holds at the start of a word too, where it stands for letters left out.

Not this

1997-2026
It worked - mostly.

This

1997–2026
It worked—mostly.

Hyphens and dashes

The hyphen joins words. The en dash, a little longer, joins a range of numbers or dates. The em dash, longer again, sets off a break in a sentence.

Not this

And then...

This

And then…

Ellipsis

Three dots that mark an omission or a thought trailing off. The ellipsis is a single character, which spaces the dots evenly and keeps them together on one line.

Not this

The office will find a flow.

This

The office will find a flow.

Ligatures

Letters that would collide, such as f and i or f and l, drawn together as one joined form. Most text typefaces include them and browsers use them unless told not to.

Not this

1/2 cup, 3/4 inch

This

1/2 cup, 3/4 inch

Fractions

A true fraction is built from small figures, one raised and one lowered, on a sloping bar. Full-size figures and a slash are a stand-in.

Not this

8 x 10 in.
6' 2"

This

8 × 10 in.
6′ 2″

Multiplication sign and primes

Dimensions take a multiplication sign, not the letter x. Feet and inches take primes, which are slanted strokes, not quotation marks.

Not this

The end.  A new start.

This

The end. A new start.

Space after a period

One space follows a period. Two is a habit from the typewriter, and it opens holes in the even texture of a paragraph.

Not this

Good spacing is rarely noticed,
poor spacing is felt at once by every
reader.

This

Good spacing is rarely noticed,
poor spacing is felt at once
by every reader.

Widows and orphans

Lines cut off from their paragraph: a first line stranded at the foot of a column (an orphan), a last line stranded at the top of the next (a widow), or, as shown here, a single word left alone on the last line.

Not this

The space between words decides whether a paragraph invites reading or resists it at once.

This

The space between words decides whether a paragraph invites reading or resists it at once.

Justified and ragged

Justified type has straight edges on both sides, paid for with uneven word spaces. In a narrow column the gaps line up into rivers of white. Set flush left with a ragged right edge, the spacing stays even.