BRINGING AN IDEA TO MARKET
Many divorcees find getting back on the dating scene a daunting experience. But divorce lawyer and star of the Bravo TV series Untying the Knot, Vikki Ziegler, believes that divorcees can build confidence, connect and find friendship, or love, again and it can be better than ever! Vikki wanted to help divorcees get back into the dating game. So, together, we created Divorce Dating- the App.
Our initial engagement began as an immersive 2 week discovery & prototyping phase where we listened to stakeholder ideas, iterated on concepts and studied the competitive market. By the end of the discovery phase, we had begun content development and created low level working wireframes that served as the basis for the RFP, resulting in accurate budgets and timelines.
Counterspace submitted a response to the RFP and ultimately won the project. We led the Divorce Dating team through digital strategy, UX, IA, brand development, social media campaigns, design and technology.
Throughout the year long project, we worked closely with founder, Vikki Ziegler and her team, to make her dream of a community for divorcees a reality. Our teams joined together to celebrate at the launch party, hosted by Bravo.
Prototyping, IA, User Experience, Brand Development, Digital Strategy, Social Media Strategy, Technology Leadership, Immersive Project Management, Consulting
Discovery through design
Vikki Ziegler had a vision of the product she wanted to create, but did not quite know where to start. During our counterspace led discovery sessions, we were able to record all of the aspects of what Divorce Dating could be.
We created a series of functional prototypes that allowed Vikki and her team to visualize the possibilities.