Alcoholics Anonymous

Developing a cohesive brand strategy

Alcoholics Anonymous® is a fellowship of men and women who share their experience, strength and hope with each other that they may solve their common problem and help others to recover from alcoholism. Counterspace worked with our partner Welman Digital to dive and help envision the brand for Alcoholic Anonymous, pulling together the organizations that operate with the AA Groups.

Counterspace conceived and created a complete brand guide that will allow A.A. to achieve years of growth and visual unity. We then translated this new brand into a complete redesign of their website.

The home page provides the user access to the multitude of opportunities and assistance
Quick and simple access to the Daily Reflections is the cornerstone of the mobile site
Elevating the daily reflections for all users of aa