Observation and user interaction

User interaction experts will tell you that you have to ensure that everything is at the end fingertips of the user. That certain content should be placed in a certain place otherwise the user will never find it. For me, this has always felt like dumbing down interaction rather than elevating it. Don’t get me wrong I am all about not reinventing the wheel, but it is important to constantly test and re-test our stayed theories.

Mobile devices and terrible usability

Mobile phones, specifically smart phones, have revolutionized modern day life. They allow people to perform endless tasks from anywhere. Few people can dispute this. But…  as objects that are intended to be used by humans, they break the rules of good usability. I have been immersed in multimedia since I purchased my first computer in […]

Why Google’s Algorithm Update Matters to Your Business

As Neil Patel pointed out on Search Engine Land, “Google considers mobile to be so significant that they are working to dominate nearly all of it’s manifestations.” Android is the world’s largest mobile platform provider, Google is the world’s largest search provider and has the largest mobile app store. For marketers, the mobile phone number […]

Adelphic

Adaptive redesign Adelphic, a mobile and cross-device demand side platform based in Boston, MA, wanted to re-design their website to display their updated branding and take advantage of adaptive technology for mobile devices. The Adelphic story, a company on the cutting edge of mobile technology, is just beginning. The mobile industry is expanding faster than […]