The Process Myth
Design companies and ad agencies will have you believe that you put your problem in one end of their “process” machine, and at the end of it you get a design solution that is perfect.
It is after all, a process that has been refined over years of experience
The truth is that design is something that isn’t tangeable. Not quantifiable. It is an art form. An art form that has had quasi science applied to it, in an attempt to easily package it for sale.