Rebranding an identity
The Klingenstein Center is a school within Columbia University whose mission is to improve the quality of independent school education by developing and strengthening leadership among teachers. The Klingenstein Center wanted a new logo, website and printed materials that had a more modern feel that accurately reflected their mission. This needed to be accomplished working within the brand guidelines of Columbia University.
We created a logo utilizing the Columbia University colors and crown branding and brought the typography up to date with a sans serif typeface that can easily be read on screen and in print. The new site was built on the Drupal CMS platform to allow the website to grow with the variety of users that the site is planning to interact with. We applied the new Klingenstein identity to a multitude of print pieces ranging from brochures to posters to business cards.