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Improving design, IA and Branding on an existing CMS

Futurethink is a innovation and foresight firm that specializes in training others on how to be innovative.

When futurethink first opened their doors in NYC, we created their identity and designed their first website. As their company evolved, they redesigned their website to accommodate their growth. The second site was designed by someone else but we were pulled in and asked to improve the new concept.

The site was already in development so we had to work on the design with technology constraints in mind. The structure of the pages that were created by the vendor were built on the Joomla CMS. Working within the tech requirements already in place, we improved the information architecture, page designs and introduced additional brand content.