A homepage redesign for a content and ad heavy website

The Economist is an authoritative weekly publication focusing on international politics, business news and opinion. Their website became cluttered with online ads and overwhelming content and as a result it became difficult for users to navigate the site and find the stories they were looking for. Counterspace reorganized their homepage to a maximize ‘real estate’ in order to accommodate new content and make the site more user friendly. We redesigned this page while working within the technical restraints of the existing site.

In addition to the homepage redesign, we created a Facebook RSS election widget. The goal of the widget was to try and reach a new, younger online audience.

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