Columbia Neurosurgeons

Rebranding an organization Columbia Neurosurgeons was working with Mokamedia, a multimedia and development firm, to enhance their web technology. Mokamedia, a firm we partner with on occasion, pulled us in to assist on the rebranding of Columbia Neurosurgeons. They were in the process of changing their name and wanted to update their identity to reflect […]

Websites all look the same

Clients all tend to say the same thing… I really like this website, or I like what this site is doing. So I have been asking myself for some time why is it that so many clients copy each other’s website rather than creating a unique experience from their own content.

And the buzz word is… Branding

I have to say after 16 years of talking about, creating, designing and extending clients brands it really is amazing that there is not a more clear definition of what a brand is. The brands we all know Apple, Mini, Gucci are already, well, brands. They are cohesive. We can speak to them, about them, describe them in detail. How they did it, how they got there and where they are going.

PSD Layer File management

Back in the early 90’s designers had to be thoughtful about how to manage the size of their files and images. We had to squeeze large files onto 1.44mb floppy disks, sometimes divide the files across 10 or more disks.