Engaging layout

The first time i sat and observed a usability test on a CDROM application I designed was back in 1996. I watched while people were asked a series of questions to locate information on the screen.

Brand – what is it?

Much has been written, spoken regarding a companies brand. The term brand came into fashion, almost faded away, and came back. What exactly is a brand? And how do you get one? After 18 years helping companies create, extend and innovate on their brands we have gathered some information that may help you examine your next steps in brand creation.

Sorting through design

There are many books about how to design, how to design websites or how to be creative. The problem with the promise of these books is that design is a discipline, and to do it well you have to immerse yourself into the practice of design daily. To get the best design possible for a problem that requires the application of design, one must first understand the problem from all angles and then use the skill of design order to achieve success.