Sometimes the problem does not require a completely new website, but incremental iterations to the design and clearer usability. Arcadia’s website was just one of those projects.
We began by analyzing the existing website design, backend CMS (Content Management System), and the build out of the components.
After reviewing we quickly iterated a set of simplified wireframes, identifying all of the content and functionality.
The Arcadia Brand, while growing a strong offline presence, was not implemented online. Our goal with the design was to capture the brand essence while not touching any other backend coding.
Branding
Interface Design
Usability (UX)
