Akamai has a large product offering and was ready to rebrand their product offerings. A large part of the rebranding was a move toward iconography to represent each product and that’s where we came in.
We iterated a series of icons that represented the overarching brand lines all while Akamai was internally working on the overall rebranding initiative. This created one of the main challenges for the project- creating a cohesive set of icons without knowing how many icons were going to need to be created by the end of the rebranding initiative.
An overall theme was the cloud, as all of Akamai’s products exist within the cloud, and this aspect had to be present within all of the icons.
Our solution was to create icons that could have distinctive silhouettes while being surrounded by the cloud shape. This was especially important so that overtime the icons could be easily recognized by clients and staff.