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An old love affair

When I left design school I really didn’t have too much experience with many typefaces. But I had been very influenced by the Swiss design movement and as a result utilized the font “univers” designed by adrian frutiger in 1956.

Univers has a distinctive look, and is very versatile. And during my early design career I think I used it for almost every project in some way or another. It actually was years before I forced myself to use other typefaces. Today I still use Univers, it just works, but not as much as I used to. There are many typefaces that imitate Univers, but really why bother? Just use the real thing.