Adelphic

Adaptive redesign

Adelphic, a mobile and cross-device demand side platform based in Boston, MA, wanted to re-design their website to display their updated branding and take advantage of adaptive technology for mobile devices.

The Adelphic story, a company on the cutting edge of mobile technology, is just beginning. The mobile industry is expanding faster than any other in history. Every day new technologies are emerging onto the landscape, each with their own life span, and change the direction of this ever changing industry.

Counterspace had already assisted Adelphic to update their typography within their brand and create a number of graphic visualizations of their technology process and their website was the next design challenge. We began by listening to the Adelphic talk about their companies goals, their competition and what they wanted their website to do for their company. The end result is a website that integrates with a number of technologies and tells the unique story of Adelphic.

www.adelphic.com

Netseer

Our client, NetSeer, takes a Concept-based approach to ad targeting for advertisers and publishers. Concepts offer an accurate, nuanced picture of your audience’s mindset – which results in algorithms that think more like humans, and less like machines. NetSeer’s patented, ConceptGraph™ reads between the lines to decode the signals of consumer intent, to give more precise, predictive targeting.

With access to more than 90 percent of U.S. households online, NetSeer delivers exceptionally relevant, brand-safe advertising across desktop, mobile and video. Counterspace was in charge of redesigning their website, which actually turned into more of an evolutionary project. Not only did we give them a new look and feel, we also encouraged them to expand the site and add new pages. During this project we saved Netseer thousands of dollars by using public domain images throughout their site, avoiding annual licensing fees while giving them a unique look compared to competitors.netseer-in-image

With access to more than 90 percent of U.S. households online, NetSeer delivers exceptionally relevant, brand-safe advertising across desktop, mobile and video.